MyCEO generate revenues through a mix of subscription service fees, advertising, and revenue sharing activities. We plan to compete by devising better products that are easier for customers to use while substantially lowering price as compared to industry leaders. These products encompass an array of business models, but are generally characterized as high margin and scalable in nature. Low fixed costs and high marginal profitability allow MyCEO to pursue a price leadership strategy that we believe will be disruptive to incumbent competitors.