HONESTY & INTEGRITY

The foundation of the Member's business is honesty and integrity. Members should loyally and faithfully serve their

clients and always deal fairly with their clients' customers. No Member should engage in any inconsistent or

irreconcilable activity, or knowingly permit any transaction to occur through their offices which is not fair to clients

and customers alike.

COMPETITION

The use by a Member of any unfair or deceptive methods or tactics in competition with another Member, whether

for their clients or for their clients‘ customer, is unworthy of Members of the Association.

INDEPENDENCE

The nature of the industry dictates that no Member shall, without the consent of its client, be employed by, owned

by, controlled by or have any ownership interest in any client's its client. Such relationships are inconsistent with the

Member's capacity to fairly and honestly serve clients and to deal equitably with all customers.

CONFIDENTIALITY

Since the Agent often possesses confidential information concerning its client, faithful service to its client and reliable

guidance to the client's customer cannot be guaranteed if actions and opinions are tainted by breaches of

confidentiality.

COMPLIANCE

Members should cooperate with governmental agencies in every proper way.

DISPUTES

All Members should accept the principle of arbitration in disputes between themselves and their clients or customers.

As a member of MyCEO, you will proudly display the essentials that say you are part of a group that empowers

businesses, and values relationships, integrity and high standards.